The 12 with Josephine Aune
Josephine Aune, Fashion Editor at ELLE Sweden, is one cool and eclectic soul.
Eternally inspired by the creative world around her, Josephine is an organic balance of soulful artist meets high-fashion savant.
“I am relentlessly motivated by creativity,” Josephine said. “I see art in everything and everyone around me.
“I adore the juxtaposition between fashion and style, that intersection where you create something true and accessible that balances high-fashion with high-street and vintage.
"Planning ELLE Sweden fashion stories, creating mood boards, pulling together the right team of extraordinary people – including photographer, model, hair stylist and makeup artist – it’s all simply magic!"
Recently, while on hiatus from ELLE Sweden, Josephine has been purposefully and patiently pouring her soul on to canvas, creating her highly-anticipated collection of paintings, Just Like Sunshine Stains, showing at Stockholm’s ODEM ATELIER.
“My life completely shifted last year, which forced me to face that every cell in my body was longing for me to start painting again.
“I truly believe that everything happens for a reason and if you let go of attachment, then everything will unfold just the way it’s meant to.
“For me, painting is meditation, soothing for my mind, heart and soul and my inspiration comes from the flow of life – the sun’s light, shadows and reflections.
“It’s all about perspective, self love, self care, gratitude, and the art of giving without expectation,” Josephine said. “My art is me on paper.”
“Josephine’s work has the ability to move the spectator conveying a sense of stillness and purity,” said Nikodem Calczynski, Stockholm-based collector, designer and founder of ODEM ATELIER.
“What fascinates me the most is her detailed approach and complete awareness. Creating is not only a part of her, it is all of her,” Nikodem said.
We asked Josephine The 12 . . .
Also Stockholm – I recently fell in love with this city again!
Define your personal style in three words
Oh, I can’t do it in three words! I’d say I am feminine and elegant, yet with a definite touch of masculinity. I like to layer clean Scandinavian vibes, with a hint of 70s and 90s style. It’s all about what I’m feeling on that day – and it has to be comfortable. Mostly though, I’m a details person and love to mix different materials and accessories. Some days less is more and some days more is more!
Right now I have a crush on Lee Radizwill – she is the definition of timeless, grace and pure elegance. That woman! Also have to mention our 90s goddess, Kate Moss. Yet mostly, I get so much inspiration from walking the streets and on Instagram. Endless inspiration!
Words to live by
'Stay soft. It looks beautiful on you' – a poem from the book called Salt by Nayyirah Waheed
What is your favourite part of your work at ELLE Sweden and your art
To create every day in some way! In my heart, creativity is as important for me as breathing air and drinking water.
Three people you want at your dinner party (and why)
I have actually thought about this often and I would love to have a dinner party a group of powerful woman, each of us bringing something different to the table, each of us empowering and inspiring each other - but I can’t possibly just choose three again!
My guest list includes: my grandmother, Elvi (who passed away 2012), Diana Vreeland, Coco Chanel, Georgia O’Keeffe, Ingrid Bergman, Jane Goodall, Louise Hay, Meryl Streep, Astrid Lindgren, Linda McCartney, Oprah Winfrey, Virginia Wolf, Alicia Vikander and Emma Watson.
I could go on . . . what a dream!
Champagne, coconut water, matcha latte with oatmilk, raw chocolate with cinnamon and oatmilk, rooibos tea or green juice. Choosing just one isn’t my thing!
At the moment it’s The Alchemist by Paolo Choelo. Although a really special book worth mentioning is Stoner by John Williams from 1965. Or Virgina Woolf’s Mrs Dalloway!